Chap 1: Intro

• Four paths of wealth online
  • 1. Content-based business monetized thru Ad
    • How to make $10K/month
      • If CPC
        • Assuming CPC, $1/click * 10K customer clicks per month = $10k per month
        • If Avg 3% CTR, need 330K visitors per month
        • If 1% CTR, then one million customers
      • If CPL (a sub-type of CPA)
        • If $10/signup, then 1k signups needed, assuming 1% CTR, then 100K customers, 10x easier than 1million customers
  • 2. Service-based business
    • Writer agency / SEO
    • Assuming you’re writer, $4 buy article, $6 sell article, profit $2
      • Then need 5K articles
    • If SEO agency
      • Then $1-5K per client per month, need 10 clients
      • But it’s not easy to get clients to pay 1K lol
  • 3. E-Comm business selling physical products
    • If selling $200 product with 50% commission, then $100 per product sold. If 1% conversion rate, then 10K visitors to make $10K per month
  • 4. Content-based business selling digital products
    • Digital products: profit margin high, but time & energy needed to create it
• Two variables: num customers, dollar per customer
• Free vs. Paid traffic
• Three key skills (need at least one skill)
  • Get most money per traffic – conversion optimization
  • Inexpensive high-quality labor – service based business 
  • Inexpensive high-quality products – E-comm + physical product 

Chap 2: Mindset

• No get-rich quick, maybe profitable in 12-18 months
• High competition niches : a longer journey
  • Add extra 6~8 months to be successful
• Evergreen niches: 
  • Health, Wealth, Relationship
• Set goals which you have control – task oriented goals not dollar oriented goals

Chap 3: Niche

• Author’s attitude for niche select: niche you like which you can provide most value for audience
• Broad Niche vs. Narrow Niche
  • Broad niche to narrow niche
  • Broader niche bigger revenue cap
  • Too narrow niche : how many can you really write on the topic
  • Good niche – can identify 50 diff article ideas to be digged into
• Buying Audience
  • buying vs. freeloading
  • Niches that people never buy:
    • Song lyric websites
    • Daily quote websites
  • Good example:
    • E1: Private Problem – people not discussing with family & friends to solve it
    • E2: Emotionally charged Problems – pet’s in pain, relationship woes etc.
    • E3: Product related searches
      • High-priced product especially good, people do more research, more value you add, more likely they buy through you.
• Not just final solution
  • Intermediate tools also good
• Competition: a little competition is a good thing
  • Why good? Sign money can be made; Can learn from competition;
  • But when oligarchy : 3~5 famous/established heavy hitter, very difficult
    • Example : Amazon / or Health.com, WebMD.com
• Internet Marketing Economics
  • unit profit margin for marketer
  • Free trials
• Good vs. Bad Niche
  • Women’s clothing – bad : too broad, generally too cheap (<$50)
    • However: Women’s athletic clothing better
  • Dachshund Discectomies: good niche
    • Meaning: Some kind of dog’s surgical procedure
    • Narrow enough + emotional time
    • Monetization: pet insurance, products that help pet recover from surgury.
  • Best phone cases – bad : too cheap (most of them) + not much to write about
    • Alternative: broaden topic to include phone insurance / replacement / protection / repairs
  • Drone Review – good: High priced
  • Tattoo Removal: Good Niche
    • A lot of info in the process
    • Difficulty is how to monetize this 
    • Maybe create a EBook
    • Or sell leads to clinics
• When to move on
  • Fail early, fail fast, fail often

Chap 4: Website 

• Domain
  • Exact match domain – no longer the case
  • “.com” is better for ranking
• DONE – is author affiliated with bluehost?

Chap 5: Keyword Research

• keyword research is important
• Pick Scrap – target low volume keywords
  • Even the ones with <100 search per month
  • Steer clear of marketer who only target > several K search per months keywords
• Keyword to content
• Keyword metrics
  • At least 30 search per month
  • Low-competition preferred 
• Qualified vs. Unqualified traffic
• Free Keyword Tools
  • Best Free: Google Adwords Keyword Planner 
  • MozBar
    • PA / DA
    • Meta title & Meta Description
  • Heuristics using free keyword tool
    • Comfortable with “keyword not in meta title” and PA ~20s
• Paid Keyword Tool
  • Majestic Metrics
  • Long tail pro
    • Trust & Citation Flow

Chap 6: High-quality Content

• On-Page SEO
  • Insert keyword into title, meta title, meta description, URL slug
  • Yoast SEO – focus Keyword

Chap 7: Get Traffic 

• Paid Traffic
  • PPC – Book Advanced Google Adwords (Brad Geddes)
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Chap 8: Conclusion

• Monetization
  • Dropshipping – physical good conversion rate typically 0.5-1%
  • Author recommends thinking about monetization once 75-100 visitor per day
  • For digital products, at least 200-300 per day, personally 700-1k per day
• Value Ladder / Upsellser