[Dec/2022-Archive-Feb/2022 | Budgeting] Profit First

Chap 1

  • Bigger is not better, profit prior to growth

Chap 2

  • Profit First Laws
    • Parkinson’s Law : induced demand – the demand for something expands to match its supply
      • Toothpaste analogy: when it’s new, a big gulp of usage
      • When there’s less toothpaste, you use less toothpaste each time, but you become extremely innovative to save toothpaste
      • How – extract profit first, leave an “almost empty toothpaste” for expenses
    • Primacy effect – we add additional significance on whatever we encounter first
    • Remove temptation – take profit first, and put it away
    • Spend cash with rhythm 
  • Sales – Profit = Expenses, Principles:
    • Small Plates
    • Server sequentially:
      • Pay profit first, then tax, owner’s comp, OPEX. Then pay bills.
      • Eliminating unnecessary expense bring more health to business than you can imagine
    • Remove Temptation
    • With Rhythm 

Chap 3

  • Five accounts
    • Income
    • Profit
    • Tax
    • OwnerComp
    • OpEX

Chap 4

  • Business stages per author
    • Revenue < 250K:
      • Only yourself
      • Many freelancer at this stage
    • Revenue between 250-500K
      • Have employee
      • Basic System – shared CRM
    • Revenue between 500K-1M
      • More system & people, want more reserve as 1M->5M is hardest
    • Revenue between 1M-5M
      • Need a ton of system / process / checklist
      • You will be no longer doing most of the work
    • Revenue between 5M-10M
      • Typically management team steps in
    • Revenue between 10M-50M
      • Stabilize and achieve predictable growth

Chap 5

  • Move profit percentage up slowly
  • Profit percentage double, business longevity triples – reason, more profit allocation, less OPEX and more efficiently business is run
  • Transition from “working in the business” to “working on the business” is not instant, it’s gradual and slow

Chap 6

Chap 7

  • Expense classification
    • P : Profit-generating
    • R : Can be replaced with cheaper alternative
    • U : Unnecessary
  • Leaner team (labor expense), also P/R/U
    • Layoff : second-person as witness, then staff meeting to reassure
    • Absolutely no pay-cut
  • Cut cost – build negotiation muscle by negotiating small expenses
  • Emotional momentum – smaller things first, then bigger ones gradually

Chap 8 

  • Cost cutting via innovation
  • Dig well vs. Make rain
    • Build efficiencies
  • Good example: UPS truck’s route always “right turn”
  • 80/20 the “bad client”
  • Scale clients with the same need (super efficiency serving system)
  • Upsell from lawn guy – leaves in gutter, roof issues etc.
  • Sales without putting efficiency measures first is dangerous game

Chap 9

  • Labor cost target
    • When to hire new employee – each full time should at least generate $150-250K (US)
    • High labor cost industry – revenue 2.5x the labor cost, cheap labor cost industry – revenue 4x the labor cost

Chap 10

Chap 11

  • Don’t cut the wrong cost

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