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Chap1
- good to great companies – stock based metric
- great companies are the ones whose stock returns are much better than “comps”
Chap2 Level-5 Leadership
![](https://lh4.googleusercontent.com/EPgKUKZkByuK4oGpHsFdmFtd0SkXBylCNi9CnqkL-HjPSvwXCM5Xe-OFx53KzwP4N7ZGTJPc-wfaJoVBnRAcdlxWGikp6XcudhRuw1ZwPguU3OWGHVUXcHGI9CTSbTHAsuK29jN2S1c9ZRSEr7Co0QvCaxZ9uxD8lXPFGFlEysXa8xKLrGH9muMe7GU5)
- Level 5 = Personal Humility + Professional Will
- Window & Mirror : attribute good luck to external factors, attribute back luck to self
Chap3 First Who Then What
- Get the right people and get rid of the wrong people
![](https://lh3.googleusercontent.com/YyeyiZYpNp3FNTgsFS-ASDRyTNHFUrZlXp4XXms8Yns8RB3uq5hx7KyCpFYIERHmXEinrPIhkTVgVthfVm9eWGucEftPRW8IdwdAuYpEs5NcjQ3N5FGIS9IZ_ba_v2kYYUHzfWYzBP6a1c8kJL3ct8MU8ooLRKg5OSr08QCC0651-Lnk4dxSdBn4WbO4)
- Rigorous not ruthless
- When in doubt, don’t hire, keep looking
- When you know you need to make a people change, act – best people don’t need to be tightly managed
- Put best people on biggest opportunies, not biggest problems
Chap4 Confront the brutal facts
- Liability of strong personality – when leader becomes what people worry about, tend to deliver weak/mediocre results
- A climate where truth is heard
- Lead with Qs not As
- Engage dialogue / debate, not coercion
- Conduct autopsies without blame
- Build red-flag mechanisms
Chap5 Hedgehog Concept (Simplicity Within The Three Circles)
- Hedgehog vs. Fox – hedgehog knows one big thing, fox knows many things
![](https://lh3.googleusercontent.com/KKQ2R_cM8TFmBoXxpExWl0p72TpISX832yyKQsXsp3NtoRacaWd92ISJA2RyfHrdYXYe3-WDItBluFWQ050MNVUdTHviT9yf15lp0qS_ACQcrFSjfflyDDOvnelreuW6cKfJZG7bnoRJenukc7hQp70Ug_Afe8pwREokS-jt4CtH_7ipSotMLeQbeakZ)
- Economic Engine – Denominator
- Change & Focus the KPI, profit per X
- Fannie Mae – profit per risk level of mortgage not profit per mortgage
- Passion
- Not necessarily the mechanism of what companies does, but also the mission/value company has
- Scientific Feedback Loop – the council
Chap6 Culture of Discipline
![](https://lh5.googleusercontent.com/m9Uv1mhg9lqDO7M0mgXIHbA4DjdsiULd_d_Kt6xQm-IwgUo5cI_MaZoiRCTKOrEBlNcZy787M1XhFSLqzBOBD6faDD4RbHhGL7WXxFqbvDy0NtfzO4I9pqh6qgc5ZmyFghHWTqIEsKWxUw2-j4uLWAIycNOeObleeSzSRqO8vt7GDessChn39GbxSJiH)
- Y-axis Discipline, X-axis Entrepreneurship
- Culture of discipline
- Rinse the cottage cheese – get rid of excessive fat
- Culture not tyrant
- Stop doing list
- Bureaucracy rise as counter for lack of discipline
Chap7 Technology Accelerators
- Tech as accelerator, not creator, of momentum
- Tech – hedgehog
Chap8 Fly Wheel & Doom Loop
- Good-to-great company higher success rate at acquisitions.
- Because acquisition as accelerator of flywheel not creator
Chap9 From Good to Great to Built to Last